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In order to minimize your commute time and maximize your comfort, you need a car. Now, for the echoing voices ardently bouncing off the walls yelling traffic, traffic, please allow me to continue. Yes, traffic actually makes things worse for many commuters, but if you need to visit 7 different places in a given day - believe me, a car can be a lifesaver.
Yet this article isn’t about whether a car is a bare necessity or not, I’ll leave that up for you to decide. It’s about sales, or more specifically, sales tactics. As a frugal consumer, you have to keep your eyes open all the time because sales guys are out to get you, and you have to know how not to let them play their game because they love games. What kind of games to they play?
1. The Pressure Game
As you casually approach the sleek, classy, and aggressive-looking used BMW, a salesman pops out of nowhere with a quadruple Quarter Pounder southern accent, “She’s a beaut, ain’t she? Lot of folk like this one, she’s one of a kind. Two hundred horsepower of pure adrenaline, came in yesterday. I already had customers callin in askin bout it and I think she’ll be gone by tomorra. Wanna take her for a spin?”
What comes to mind of the Average Joe who’s looking for a shiny beamer? The car will be gone tomorrow. If you don’t buy now, you may not get another chance.
Here in Warsaw we’ve had a residential property boom in recent years. I called up a few of the real estate developers and guess what I heard? Pretty much all the apartments are sold out…no, wait…hold on. Oh yeah, there’s still one left! If you hurry you might be able to buy it.
Solution
Wait it out.
Buying a home, car, or that new 60 inch TV isn’t like buying candy, but for some salesmen selling them is like taking candy from a baby. I’ve fallen for their dirty tricks in the past as well.
I suggest giving yourself at least a week after seeing the home, car, or TV before making the purchase decision. This should chill your frivolous excitement and give you time to seek out alternatives. If after a week you’re still certain that this is what you want, then go ahead and buy.
I’m not saying that finding bargains is impossible, but it doesn’t hurt to think twice.
2. The Fear Game
As a self-employed small business owner, I usually get along very well with others who run small businesses. Not always, but very often. Unfortunately, bosses are quite often surrounded by many a servile employee who attempt to sell you something. This has especially proven true in the case of car mechanics. Women beware, as you are very vulnerable to getting ripped off here.
“Wow, this rust looks really bad. If you don’t fix it, next month everything will fall apart. “ is what I heard one month ago. One month later, I’m still driving and perhaps a bit sad to see the rust on my Prelude, but it’s definitely not going to fall apart because of a rusty fender.
Bear in mind that fear is, has been, and will be used as a sales tactic and it is also creatively put to use by politicians as well. There’s a book on Amazon.com entitled Scare Tactics by Douglas Walton which addresses this very issue, but unfortunately at $139 it’s way out of my league. I would love to read it though.
Solution
So are people always wrong? No, but you should be wary of their games and perhaps get a second and third opinion before you make the move and choose a service or product. Don’t be driven into making a decision simply out of fear.
3. The Installment Game
Recently banks in Poland have become extremely generous and consumer loan advertisements are omnipresent. Usually they do their best to show you that the monthly installment is extremely low and affordable, and that’s where they get most people. Numbers with a lot of trailing zeros and a dollar sign make most people tremble, but add interest and time, and suddenly you have a nice low monthly installment. In reality,you really need to do the math because you’ll probably be paying way too much.
Solution
Do the math.
Conclusion
There are as many different sales tactics as there are salesmen, but the few I mentioned above are extremely common. Additionally, some are extremely good at getting a feel for who you are and what kind of customer you are. They morph and adjust to your way of thinking. In order to get ahead and not get screwtinized, perhaps you should think about a strategy you can use to outplay them in their own game.

